Lucy Werner, author of the books Hype Yourself and Brand Yourself, and founder of The Wern, a PR & design consultancy for startups has over 17-years of PR experience. She is  focused on teaching early stage businesses how to do their own publicity without spending a fortune. 

In this episode, Lucy shares valuable tips on how to develop a strategy for creating hype in line with your brand strategy to promote what you are doing so you make maximum impact. She also shares steps towards building a brand strategy based around your values.  We discuss:

• Strategies for creating hype for your business
• Insights and ideas on how to pitch a story to publications you want to collaborate with
• How she helps clients create their personal brand — the process & strategy
•  The importance of values, which shape everything as you build your brand
• Collaborating with like-minded business people to increase your impact
• The value of email marketing in business

LinkedIn: Lucy Werner
Twitter: @LucyWernerPR
Instagram: @lucywernerpr
Website: www.thewern.com


Valuable Resources:

Brand Tuned Accreditation
Brand Tuned Newsletter
www.brandtuned.com