Software brands love to overcomplicate things — endless features, messy tools, and zero focus on the humans using them.

In this episode of UnEDited, Ed sits down with Lucy Whittington from Inspired Business Marketing marketing strategist, bestselling author, and founder of Brilliant Business Things, to talk about why so many software companies keep getting marketing wrong.

From deciding whether you’re the Ryanair or the BA of software, to cutting the tools that cause more chaos than clarity, Lucy shares what it really takes to build trust, get referrals, and create marketing that actually works.

Smart, honest, and full of no-fluff insights — this one’s for every marketer and founder who’s ready to make tech make sense again.