#291 - Luis Mora

Luis Mora discusses moving to California from Nevada, filming skaters for companies and not getting paid, struggling in LA to make ends meat, meeting & working for Lamont Holt, taking the leap to build his own YouTube channel, helping to shine light on unknown skaters, his friends turning on him for doing YouTube videos, going to Japan for the first time, starting his brand Erased, his recent Lakai x Erased collaboration and much more!

Timestamps

00:00:00 Luis Mora

00:01:14 How did Luis get to this point from YouTube

00:03:39 Erased in NYC

00:04:09 Copyright rules on YouTube and his 3 year old skater video

00:11:06 Helping shine light on unknown rippers

00:14:56 Moving to California from Nevada and starting the YouTube journey

00:23:56 Why didn't Luis go the traditional route of filming skating

00:26:01 Filming skaters for companies and not getting paid

00:30:11 Breaking the news to his mom about leaving for California

00:33:59 Struggling in LA to make ends meat

00:38:13 Filming Jeff Dechesare

00:41:49 Popularity and cliques

00:48:30 Meeting Lamont Holt

00:52:59 His friends turning on him for doing YouTube videos

00:59:21 Taking the leap to build his own YouTube channel

01:06:26 Going to Japan for the first time

01:08:41 Starting his brand Erased

01:13:53 Why Japan was such a life changing experience

01:19:45 How YouTube analytics mess with Luis' head

01:24:07 What is Luis' demographic

01:34:47 The "hack" to getting views

01:46:05 Brand deals

01:47:24 What's the most Luis spent to make a YouTube video

01:48:41 YouTube and the rules about using music

01:58:24 Is there too much skate content being created and posted

02:07:53 Outdated business models

02:14:57 Kyonosuke Yamashita

02:24:10 Lakai x Erased collaboration

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