A lead is any person who indicates interest in a company's product or service in some way, shape, or form. For any company, it is really important to generate leads that will boost their business.

Companies rely upon digital marketing agencies to generate their leads. The thing is most of these digital marketing agencies just show the volume of leads they have generated with respect to the budget given by the company. Eventually, these companies accept it seeing a huge number of leads, but what they don't know is if any of these leads are valuable to the business.

What matters when it comes to leads is not the quantity but the quality.

Imagine you own a bakery shop, your ideal lead should be someone who is interested in buying what you sell in your bakery, say a delicious black forest cake. So when you call such a lead and talk about your products they should show interest in it. What I am trying to say is it would be really awkward to call a stranger (who could possibly be diabetic) and talk about your black forest cake.

In this short bonus, Lukas Krejca speaks about lead generation and shares five things that you can do to get quality leads from digital marketing agencies. Listen to it now, and lets us know in comments if you want to see more of such bonus episodes and possibly also suggest a topic that you want it to be about.