The Hard Part with Evan McCann

Lukas Tanasiuk from The Nice Agency

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Lukas Tanasiuk is the Founder of The Nice Agency.


The Nice Agency focuses on one thing—site speed optimization for Shopify stores. A consistently fast and responsive Shopify site is one of the most high-impact areas you can focus on.


Mountains of research show that a slow Shopify site decreases conversion rates, drops AOV, reduces customer LTV and hurts your organic ranking on Google.


Lukas's X/Twitter - @igobylukas


Takeaways

  • How to start an agency.
  • Running an agency and wearing multiple hats.
  • Why the focus on Shopify site speed optimization.
  • Masterclass on site speed optimization, what you should be looking for and what to avoid.
  • The site speed scam exists on platforms like Fiverr and UpWork which all e-commerce founders should be aware of.
  • What it is like scaling a development team in this niche.
  • Scaling beyond project-based revenue to recurring and potential software.


    • Chapters

    00:00 Sales Background and EVs

    04:58 The Creation of The Nice Agency

    14:21 The Importance of Shopify Site Speed Optimization

    25:07 Challenges of Running an Agency

    27:36 The Complexity and Demand for Shopify Site Optimization

    30:02 Scaling the Development Team

    36:04 Developing Performative Applications

    39:03 Lukas' Personal Interests

    44:10 The Power of Gratitude and Perseverance


    Keywords

    sales background, EVs, agency, The Nice Agency, Shopify site speed optimization, site speed, user experience, conversion rates, challenges, complexity, demand, site speed optimization, Shopify, developers, scaling, performative applications, rock climbing, ancient coins, gratitude, perseverance

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    The Hard Part with Evan McCannBy Evan McCann