In this episode I speak with Lukas Vermeer, former head of experimentation at Booking.com, and currently working with Vista. He answers the question of whether A/B testing makes sense in small companies and startups,  and with small numbers of customers. We also discuss the broader topic of experimentation in general, and applying the scientific method to business development.

Resources
Dutch TV interview with Edsger Dijkstra in which he expounds his theory on software versions
Edmond Halley on Wikipedia
Book: Experimentation Works: The Surprising Power of Business Experiments by Stefan H. Thomke
Book: Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing by Ron Kohavi, Diane Tang & Ya Xu
Book: Field Experiments: Design, Analysis, and Interpretation by Alan S. Gerber & Donald P. Green
Book: The Structure of Scientific Revolutions by Thomas S. Kuhn

Guest
Lukas Vermeer
https://lukasvermeer.nl/
[email protected]

Watch this episode on YouTube