If you’ve followed this podcast or Nomad Strength for any amount of time longer than about 3 minutes, you’ve probably realized that I love to train, I love to make (and eat) good food, and I love to hunt and be in the outdoors.

So imagine my joy when I come across a company called Hunt Lift Eat.

Today I’m joined by founder of HuntLiftEat, Luke Cox. Luke started the apparel company by purchasing a sewing machine and stitching on the first 100 hats himself.

Since then, HLE has grown to design awesome apparel and workout programs designed to get you ready for the mountains.

In our conversation today, Luke and I talk a lot about building online businesses, the mindset of an entrepreneur and how to overcome the hurdles that stop many of them these days, we also talk training, and of course hunting and time in the mountains.