065: Luke Gheen: Building a Practice From Scratch

03.17.2020 - By Accounting Marketing Doesn't Suck

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Building a practice from scratch. Would you leave a safe and comfortable controller position at a large company to start your own CPA firm? That’s what Luke Gheen, did – in his early 30s and without any public accounting experience. Tune in to listen to Luke talk about how marketing played a role in building his firm from the very beginning, why change continues to be a constant driver in managing his practice and how he has created a business that allows him to live a life according to his own rules.

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