Optimism is a vital ingredient for entrepreneurs. As Luke McElroy, founder and president of Orange Thread Media, says, if you can’t believe in your own crazy idea, who else will?

Luke has been an optimist and an entrepreneur since he was a teenager. And with a company built around live events, he’s needed that hopeful attitude more than ever recently.

In this episode, Luke explains why A+ loyalty is more valuable than A+ talent, why he doesn’t take the hustler approach to business and how leading during a crisis made him rethink the point of fear.