One fleet manager has estimated his company loses $112K every day a machine is down. If your customers had a theme song, it would be "Stayin' Alive," because their No. 1 priority is keeping their iron running. To do so, they need parts–and fast. But besides speed, they also need an easier path to their dealer's expertise and an overall better buying experience. Luke Powers, founder and CEO of Gearflow, says contractors don't want to shop online for the parts they need–they want and need the expertise of their local dealer, but they want faster access to you.

Listen in as he describes a more modern parts-procurement process that would give independent dealers a competitive advantage while becoming the equipment owner's go-to proactive parts partner. Amazon, eBay, and SmartEquip all have their place in the enormous parts universe, but there is no substitute for the knowledge and resources a dealer can provide. Discover how technology can better support your parts business, your team, and your customers–and how providing a new level of service could create a stronger circle of equipment purchasing loyalty and increased share of wallet.

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Produced By: Social Chameleon