Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media

Luke Sutton: Mental health, elite athletes and finding a 'new balance'


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Why did he take such a brutally honest approach to telling his story

The early signs of his alcohol problems

Why the strength of the athletes' personality can be a problem

The imposter syndrome of being 'just good enough to survive'... so he won all the fitness tests

Replacing a legend in the Lancashire side and the pressure that created

The intervention that led to his spell in the Priory

Meeting characters like 'Lenny'

The pressurised world of the athletes and how it is not that different from the general public

The reaction inside sports and outside sports to his problem

Why sport has to do better in its reaction to mental health

Has his experience made him a better agent?

How would Luke have coped with social media in his playing days?

How did Luke's family cope with his story going public?

Writing out his problems v Talking out his problems

The worrying statistics on cricketing suicides

The particular problems of a cricketer's retirement

Could Luke leave cricket behind?

Why society has to change its story of success

Have athletes come to him about their mental health after the book

Spotting problems earlier thanks to his experience

Being prepared to 'leave money on the table' in order to look after a client's mental health

How he started his agency

The reaction of young people to his book compared to the older generations

Lessons outside of sports from Luke's story

How does sport have to change in the long term

...more
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social mediaBy MrRichardClarke

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