Luke Williams is the Executive Director of Entrepreneurship and the founder of the W.R. Berkley Innovation Lab at NYU Stern. He is also a fellow Australian. We met some years ago when we were both speaking at a digital conference in Norway where he was talking about his book, Disrupt: Think the Unthinkable to Spark Transformation in Your Business. Having previous worked at frog design, Luke is also a profilic inventor, with over 30 US patents and more than 100 products to his name. Catching up over coffee in the lobby of the new Edition Hotel in NYC, we chatted about the challenges of leading disruptive innovation, the dangers of aspiring innovators trying to mimic the personality traits of Steve Jobs, and why every company should be building a portfolio of unconventional ideas.