This episode features the charming Luke Wilson. Luke is the Business Director at WiredCo.  Luke runs through his career to date where he discusses his Social Media roles including some huge Irish businesses like Centra and SuperValu. Luke talks about working for brands in Australia and Europe, meaning he needs to break down campaigns by region, market and audience and have a level of understanding across the board to know what works where. Luke continues by discussing a really successful campaign he did for Pizza Hut leveraging the Olympics games that were on the time. Luke runs through social listening on platforms. He talks about his future work in social content and in the metaverse. This is an excellent episode for anyone looking to understand social media at the highest level.