Lulu Ge WG19, is the Founder and CEO of Elix, the first menstrual wellness brand to deliver personalized herbal treatments for hormonal health by combining Chinese medicine with clinical research on an algorithmic platform. She is passionate about democratizing access to science-backed holistic remedies for chronic conditions so that we can all live more fulfilling and productive lives.

Prior to founding Elix, Lulu led the Change and Transformation function at Hudson’s Bay Company and Saks Fifth Avenue. The team was responsible for a portfolio of strategic initiatives valued at $350M+ across an employee population of 45,000+. There she identified opportunity to leverage data and analytics in creating personalized customer experiences that fostered loyalty and community, a foundational pillar of Elix.

Earlier in her career, Lulu spent several years in Management Consulting at both a “Big-Four”and a boutique firm where she led diverse projects consulting to Fortune 100organizations in strategy, business transformation, customer experience, technology enablement, organization design, change management and leadership effectiveness. She has also worked abroad in China, creating leadership development programs for Chinese government and business leaders.

Lulu holds a Master of Business Administration from the Wharton School at the University of Pennsylvania, a Master of Social-Organizational Psychology from Columbia University, and a Bachelor of Political Science and Art History from the University of California, San Diego. She is certified in varied assessments and methodologies including the Myers-Briggs Type Indicator® (MBTI)and Prosci ADKAR®Model for individual change to drive organizational transformation.

Lulu currently lives in New York City with her husband and numerous houseplants. She enjoys cooking plant-based recipes, practicing ashtanga-style yoga, traveling to different wine regions of the world and discovering new healing herbs. You can connect with her on Instagram: @luluge