Lululemon, the maker of high-end activewear and athleisure attire, is making a big bet in the personalized remote exercise space by acquiring Mirror, a home fitness start-up that sells a $1,495 wall-mounted screen ideal for streaming workout classes with a focus on demonstrating and teaching technique-based exercises. 

The $500 million purchase, announced on Monday, is Lululemon's first acquisition. This is a remarkable move for Mirror who introduced their product two short years ago and raised a whopping $72 million from investors. 

In this episode we talk about the potential ripple effects of this acquisition, pivoting in a time of upheaval, trying to seize the moment, and Lululemon's potential as a media company with an enormous outlet for potential ad revenue.

Follow Jason: 

Instagram - https://www.instagram.com/business_sports_discourse/ 

Twitter - https://twitter.com/jaymacsportsbiz 

Follow Matt: 

Instagram - https://www.instagram.com/rambling_runner/ 

Twitter - https://twitter.com/rambling_runner