Last week, Lululemon’s founder and former CEO fired shots at the company with a full-page ad in The Wall Street Journal. And the numbers are on his side—the company's stock has plummeted more than 50% in the past year. In this episode, we unpack what the clash reveals about the challenge of scaling without losing your edge—and what future-focused strategists can learn about navigating category maturity, cultural relevance, and corporate nightmares.