LGBTQ+ pride started out for many people as a way for those of us who were shamed and rejected by dominant culture to declare and celebrate our existence and survival against cruelty and marginalization. Nowadays, Pride celebrations have become quite commercialized. There are obvious benefits to greater acceptance and inclusion by some corporate sectors, but assimilation brings inequities and challenges that are often overlooked. Jake and Laura will talk about "rainbow washing" and who benefits from intersections between Pride and capitalism.