On this episode, I sit down for a lunch meeting with Saul to talk about how he can penetrate the Local Market and introduce "Craft" Tequila and Mezcal in our market. 

I think you'll find some very valuable information on this podcast about how I think about Content Marketing and the sheer amount of content you need to generate to do some damage in the Market place. 

Also, these huge Liquor Brands aren't doing the type of content marketing I talk about and that's a huge advantage for the little guys who have the time to do what I talk about.