<p>On today's episode of Best Day Ever, Sam is joined by Isabelle Steichen. Isabelle founded Lupii in 2019 and reflects on the wins and headwinds from its lifetime-- and how those learnings have lead her to find her "why" on the other side.</p>

On today's episode of Best Day Ever, Sam is joined by Isabelle Steichen. Isabelle founded Lupii in 2019 and reflects on the wins and headwinds from its lifetime-- and how those learnings have lead her to find her "why" on the other side.

Lupii founder Isabelle Steichen on the CPG roller coaster ride and diving into your "why"

Look, we've all heard the polished founder story—the perfect pitch, the seamless scale, the overnight success. But what about the time you oversold by 100K units? Or when your 'seamless' integration crashed right before Black Friday?

Host Samantha Rose has been there—from founding her first consumer business, GIR, managing fulfillment and industrial design for your favorite brands, or acquiring distressed brands on her own.

Welcome to Commerce is Chaos, the podcast for founders who knows that building a real business is beautifully, chaotically messy.

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Entrepreneurship

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Look, we've all heard the polished founder story—the perfect pitch, the seamless scale, the overnight success. But what about the time you oversold by 100K units? Or when your 'seamless' integration crashed right before Black Friday? Host Samantha Rose has been there—from founding her first consumer business, GIR, managing fulfillment and industrial design for your favorite brands, or acquiring distressed brands on her own. Welcome to Commerce is Chaos, the podcast for founders who knows that building a real business is beautifully, chaotically messy.

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Lupii founder Isabelle Steichen on the CPG roller coaster ride and diving into your "why"

Lupii founder Isabelle Steichen on the CPG roller coaster ride and diving into your "why"