First episode of the Meme Team podcast! Sonia and Amanda talk about why everyone cared so much about Rory McIlroy winning the Masters, the real tea about TikTokers saying all the luxury brands manufacture in China, and the significance of Ryan Coogler's thought leadership.

The conversation emphasizes the importance of storytelling, authenticity, and understanding audience truths in effective marketing.

Takeaways:

• Rory McIlroy’s win resonated due to his long journey and underdog status.
• Trend jacking should focus on authenticity and not self-promotion.
• Nike’s ad for McIlroy celebrated his achievement rather than the brand.
• Marketers should tap into universal truths to connect with audiences.
• Luxury brands often face misconceptions about their manufacturing processes.
• Consumers should be informed about the brands they support.
• Authenticity in thought leadership is crucial for engagement.
• Storytelling is a powerful tool in marketing strategies.
• Brands should prepare content for upcoming viral moments.
• Effective marketing is about understanding and addressing audience needs.

Sound Bites:

“People love an underdog.”

“Learn from the universal truths.”

“Show up in the way that you are.”

Follow us:

Meme Team Podcast (official website)

@soniabaschez on LinkedIn and Twitter/X

@amandanat on LinkedIn and Twitter/X