Today I’d like to introduce one of my mentors and associates. I have been working with Douglas for five years and he is an experienced bilingual business director, transformational brand marketing leader.

I think many of you who listen to this will have seen my personal brand changed over the last 10 years. And Douglas has helped me to position my personal brand and, you know, get me in the right place to do business.

We discuss Luxury Branding with Krug Champagne and some other key luxury brands.

Like all my associates he is someone that I have huge respect for. He was commercial director at The Lab at Leo Burnett, which was a time old advertising agency. He’s done all sorts of different things, but he’s also a barrister in law and a very, very interesting individual. And I think, you know, he shares some insights here from his time working at Krug Champagne and many of the other big brands in the world. He also used to write speeches for the Prime Minister of Malaysia. So I think you’re going to enjoy this as a great episode.

So Douglas, when you are working with Krug Champagne, what did you learn about their branding?