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Luxury, Brands, and Consumer Behavior with Paul French
Recorded on February 4, 2012 Google gives quite a few definition of brands and I’ll give you a few: A type of product manufactured by a particular company under a particular name – a new brand of detergent A brandname – the company will market computer software under its own brand An identifying mark burned […]
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By John ArtmanRecorded on February 4, 2012 Google gives quite a few definition of brands and I’ll give you a few: A type of product manufactured by a particular company under a particular name – a new brand of detergent A brandname – the company will market computer software under its own brand An identifying mark burned […]