LUXURY BRANDS ONCE BALKED AT THE IDEA of selling or even promoting themselves online. Today, this is no longer the case – particularly in China – where online shopping is almost the exclusive domain of Chinese between the ages of 25 and 40. For traditional luxury brands this cultural phenomenon needs to be embraced if a brand… The post Luxury Brands Must be Online to be Relevant – Cyril Drouin appeared first on ClarkMorgan.

LUXURY BRANDS ONCE BALKED AT THE IDEA of selling or even promoting themselves online. Today, this is no longer the case – particularly in China – where online shopping is almost the exclusive domain of Chinese between the ages of 25 and 40. For traditional luxury brands this cultural phenomenon needs to be embraced if a brand… The post Luxury Brands Must be Online to be Relevant – Cyril Drouin appeared first on ClarkMorgan.

LUXURY BRANDS ONCE BALKED AT THE IDEA of selling or even promoting themselves online. Today, this is no&nbsp;longer the case – particularly in China – where online shopping is almost the exclusive domain of Chinese&nbsp;between the ages of 25 and 40. For traditional luxury brands this cultural phenomenon needs to be embraced if a brand… The post Luxury Brands Must be Online to be Relevant – Cyril Drouin appeared first on ClarkMorgan.

Luxury Brands Must be Online to be Relevant – Cyril Drouin

ClarkMorgan Insights is a collection of short 3 to 7 minute videos with China and Asia-Pacific-based business leaders who discuss the intricacies of doing business within the region. Interviews are filmed on the streets, lane ways and boardrooms of the region's bustling cities, of Shanghai, Singapore, Sydney and others.
ClarkMorgan Insights are filmed by the team at ClarkMorgan Ltd, a corporate training company with offices in Australia and China. ClarkMorgan Ltd works with multinational companies who have operations across Asia-Pacific.
For more information on ClarkMorgan, go to http://www.clarkmorgan.com

Society & Culture

Business

Education

Business News

ClarkMorgan Insights is a collection of short 3 to 7 minute videos with China and Asia-Pacific-based business leaders who discuss the intricacies of doing business within the region. Interviews are filmed on the streets, lane ways and boardrooms of the region's bustling cities, of Shanghai, Singapore, Sydney and others. ClarkMorgan Insights are filmed by the team at ClarkMorgan Ltd, a corporate training company with offices in Australia and China. ClarkMorgan Ltd works with multinational companies who have operations across Asia-Pacific. For more information on ClarkMorgan, go to http://www.clarkmorgan.com

ClarkMorgan Insights is a collection of short 3 to 7 minute videos with China and Asia-Pacific-based business leaders who discuss the intricacies of doing business within the region. Interviews are filmed on the streets, lane ways and boardrooms of the region's bustling cities, of Shanghai, Singapore, Sydney and others.
ClarkMorgan Insights are filmed by the team at ClarkMorgan Ltd, a corporate training company with offices in Australia and China. ClarkMorgan Ltd works with multinational companies who have operations across Asia-Pacific.
For more information on ClarkMorgan, go to http://www.clarkmorgan.com

Share Luxury Brands Must be Online to be Relevant – Cyril Drouin

Sign up to save your podcasts

Luxury Brands Must be Online to be Relevant – Cyril Drouin

Luxury Brands Must be Online to be Relevant – Cyril Drouin