Lead with Excellence with Melissa K. Jones

Luxury Can't Afford to Lie ft. Evelin Stepien


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In this episode with Evelin M. Stepien, we discuss brand positioning, why testimonials are irrelevant, the loss of personal taste in pursuit of social aesthetics, emotional luxury, and more.

As an introvert herself, Evelin is passionate about supporting quiet, introverted entrepreneurs in navigating the noisy online space with her softer, quieter approach to marketing and branding. The School of Luxury is a boutique consultancy and educational platform for luxury brands. Evelin’s methodology enhances luxury brands to reflect the founder’s character, high personal standards, and values.

If you want to lead with confidence in your business instead of spending time trying to convince people, this episode is for you.

"We believe that bespoke is best, so we highly welcome clients to work with us 1:1. For those who are interested in learning more about the luxury approach to business, we are soon opening our doors to students for our self-paced experiences." https://theschoolofluxury.com/education

KEY MOMENTS

  • 00:49 Why did you decide to pursue the luxury industry with your business?
  • 02:19 Luxury marketing: show don’t tell
  • 09:07 Opportunity for small business owners with new luxury
  • 12:10 How taste plays a role in luxury
  • 17:51 Emotional luxury
  • 21:00 How to implement emotional luxury with clients
  • 25:58 Excellence in luxury goods & services
  • 40:25 Emphasis on productivity and speed comes at the cost of connection
  • 43:21 The trait that sets you apart as a leader
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    Lead with Excellence with Melissa K. JonesBy theCEOffice