Raquel and Alex catch up after Thanksgiving and share wins from recent coaching calls, including planners booking higher-value weddings using the strategies they teach. They break down what’s working in ads right now, why variety matters, and why fast, human connection is the real differentiator in today’s market. They talk about building a strong, niche-driven portfolio, upcoming retreat opportunities, and current trends like hybrid shooting and shorter video formats. They also redefine what luxury means today — authenticity over extravagance — and close with a reminder that community, support, and coaching are the backbone of long-term success for wedding pros.