Justin R. Harris, host of Sell Smart: The Luxury Seller's Playbook, emphasizes that perception is key to making a home feel like a luxury listing, regardless of its actual market value. He argues that value is measured by emotion, impression, and presentation, not just square footage, and that focusing on buyer perception can lead to premium offers. Harris outlines five crucial strategies for instantly upgrading a home's perceived value: extreme decluttering, optimizing lighting with daylight-balanced LEDs and dimmers, non-negotiable staging (even vignette staging), professional photography including twilight shots, and adding one unexpected "luxury signal" to sell a lifestyle. Ultimately, the goal is to create a feeling of being "home" for potential buyers, transforming a property's appeal without extensive renovations.