In this insightful episode of the Career Transitions Podcast, we welcome Sonja Prokopec, Associate Dean of Faculty at ESSEC Business School Asia-Pacific and an internationally recognized expert in luxury marketing. With over 12 years of experience leading the LVMH Chair and as the current Academic Director of the Academy of Luxury at ESSEC, Sonja shares her expertise on the evolving dynamics of the luxury industry.

We explore how digital transformation and artificial intelligence are reshaping the luxury landscape. Sonja discusses the impact of these technologies on omni-channel experiences, customer personalization, and the future of luxury retail. She emphasizes the irreplaceable value of the human touch in delivering authentic luxury experiences, even in an increasingly tech-driven world.

Sonja also offers valuable insights into the skills needed for professionals in the luxury industry, highlighting the importance of integrating technical proficiency with creativity, communication, and cultural competence. Whether you're a professional in the luxury sector, an aspiring marketer, or someone curious about the future of luxury, this episode offers a wealth of knowledge and practical advice.

Key Takeaways:

• The role of AI and technology as supportive tools in enhancing, not replacing, the luxury customer experience.
• How the luxury industry is adapting to digital transformation and the rise of omni-channel strategies.
• The importance of soft skills, such as creativity and emotional intelligence, alongside technical expertise for future professionals in luxury marketing.
• Emerging trends in luxury marketing, including the growing importance of sustainability and community engagement, especially for younger consumers.

Connect with Sonja Prokopec:

• LinkedIn: Sonja Prokopec
• ESSEC Business School: ESSEC Asia-Pacific

Connect with us on LinkedIn:

· Vanessa Iloste (Host)

· Vanessa Teo (Host)

· Aaron Wu (Producer)