Sell Smart: The Luxury Seller’s Playbook

Luxury Real Estate: Strategy, Presentation, and Unfiltered Answers


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Justin R. Harris, host of Sell Smart: The Luxury Seller’s Playbook, offers brutally honest answers to real questions about selling high-end properties in a special FAQ episode. Harris, a Marine veteran and luxury broker, emphasizes that the luxury market is "different" rather than "down," requiring a smart selling strategy over waiting. He advises sellers to stage homes to sell aspiration, price homes "right" to create demand and bidding scenarios, and prioritize fixing immediate issues over expensive over-improvements. Harris also highlights the benefits of intentional off-market selling for privacy and strategic targeting, ultimately presenting himself as a "lethal" agent who provides truth and strategy rather than sugar-coating.

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Sell Smart: The Luxury Seller’s PlaybookBy Justin R Harris