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Luxury, Segmenting, Targeting, Positioning (STP) and Authenticity
Franck Vigneron and NAt Zappia bring forward the basic concepts and interactions between luxury, segmentation, targeting, positioning (STP) and authenticity.
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By Franck VigneronFranck Vigneron and NAt Zappia bring forward the basic concepts and interactions between luxury, segmentation, targeting, positioning (STP) and authenticity.