LUYC 096: Big Shifts Happening in Courses, Marketing, and ZenCourses!

What’s up, everybody! We’re changing things up this week with a solo episode. I’m excited to share this with you because I dig into some key things you need to be thinking about.

First: the state of online marketing. What’s going on, and how will it affect online courses? I’ll also share a bit about building community and making sales. You’ll hear some of the lessons I’ve learned and the tools I recommend for improving and growing your business. Lastly, you’ll get the scoop about what’s coming up for Zen Courses and the Level Up Your Course Podcast; I’ve got some fun and exciting things planned for this summer!

Make sure you are part of my email list to keep you updated. Sign up at zencourses.co/newsletter.

Episode Quotes

"Solopreneurs are realizing the importance of learning & engagement and sales & marketing."

"Improving learning and focusing on sales & marketing must go together. It is not an either/or game."

"A social component needs to be present in online courses."

"Having a self-paced course on its own is not enough; there needs to be a community."

"When it comes to education, people should be able to have that deep work or engagement that they need to get something done."

"It's not enough to just focus on instructional design, marketing is part of it."

Listen to Learn

01:09 What can you expect in this episode?

02:45 State of the online market - then and now

05:43 The resurgence of high ticket coaching programs

07:31 Overview of Bloom's 3 Domains of Learning and the importance of having a community

08:58 Why more people are out of Facebook? Where are they going?

13:19 Personalization and using videos in your content

15:21 What's happening with Zen Courses

17:14 Lessons I have learned from Q1 - things to change and improve

23:38 What's coming up for summer 2019 - updates, future interviews

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