LUYC 084: Dorie Clark on How to Create Content Quickly

What’s up everyone! Today, I am joined by Dorie Clark, marketing strategy consultant, author and course creator. Dorie and I chat about her business journey, her course (Rapid Content Creation Masterclass) and strategies for content creation. Enjoy!

You don’t have to blog. What’s necessary is a consistent way that you’re committed in sharing your ideas.

Content creation has always been the very big challenge for course creators. Dorie shares three key points where people get stuck: time management, what topic to write and what format to use.

Episode Quotes

"It is important to be really clear and precise about your personal brand."

"A lot of times listening to your audience is the key in coming up with ideas."

"One of the easiest ways to get started if you want to create something is to run it live."

"If you have expertise in a field, lean on that, use it to come up with ideas."

"Content creation should not be something that you view as separate, it should support the other work that you do."

Listen to Learn

01:41 Getting to know Dorie Clark, Rapid 5 Questions

05:58 Dorie's business journey - entrepreneur, marketing strategist

08:45 What it's like running your own organization/business?

12:14 Importance of consistent effort

15:25 The secret to consistency

19:53 Is blogging necessary to build your brand?

22:12 Time management in creating content

26:12 Rapid Content Creation Masterclass - who is it for?

27:47 Dorie's motivation in creating the course

29:14 The course goal - end results for students after completing the course

31:26 Course structure and content

35:47 Three key points where students get stuck in content creation

41:56 Dorie's tips about creating content

42:40 Awesome things coming up from Dorie, website links

Get the Bonus Episode!

Dorie and I recorded a bonus conversation about specific strategies for content creation. You can grab it here: https://get.zencourses.co/extra