LUYC 090: Jennifer Lee on How to Plan and Take Action in Your Business

Welcome, everybody! I am joined today by Jennifer Lee, bestselling author, coach, and founder of Artizen Coaching®. Jennifer spent ten years in corporate America as a consultant for Fortune 500 companies before going full-time into coaching in 2006. Her first book, The Right-Brain Business Plan, paved the way for her Right-Brain Business Plan® Home Study program, a self-paced course that offers a creative and intuitive way to finish your business plan. She joins me today to share her business journey and a walk-through of the program. We discuss the early stages of her course, the home-study approach, and her powerful tips for those who want to adopt a similar model.

You can’t stay in planning-mode forever. It is the action that you take that’s going to make this real.

Episode Quotes

"I realize that I am my own boss, and I need to figure out the business plan."

"You are not just a coach; you are a business owner."

"It is best to start with live content since it is the quickest, and it shows in real-time what people struggle with."

"Most of us are focused on the big outcomes instead of the journey."

"The home study model is not something to just go into lightly if you want to do it right."

Listen to Learn

00:20 Getting to know Jennifer Lee, Rapid 5 Questions

04:49 Jennifer’s business journey

09:15 The mindset - "You're not just a coach, you're a business owner"

12:26 Overview of the book "The Right-Brain Business Plan"

14:29 The Right-Brain Plan® Home Study - how did it start?

18:38 Why start first with a live content?

19:42 The Right-Brain Plan® Home Study program - home study model & licensing facilitators

22:55 The Right-Brain Plan® Home Study program - course goal

25:09 Overcoming the "stuck zone" in business planning

28:19 Challenges in transitioning to a home study program

34:10 Why Jennifer adopted the licensing model - tips and advice

38:30 Awesome things to look forward from Jen, website link

Get the Bonus Episode!

Listen to the bonus segment to learn how to create a plan for your business and why you need to define your business’s ecosystem. Grab it here: https://get.zencourses.co/extra