03.20.2019 - By Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur
What’s up, everyone! I am joined today by Sean McCabe aka Sean Wes: author of Overlap: The Ultimate Guide to Turning Your Side Passion into a Successful Business and creator of Supercharge Your Writing, a copywriting masterclass that aims to help you double your sales by fixing your messaging. We talk about his course and business model, and his journey from hand-lettering artist to business educator.
Everything in life is sales. If it doesn't cost them money, it costs them time.
Episode Quotes
"You have to earn the right to play the long game."
"Understand where your audience is at in the Buyer's Journey and deliver the right message."
"Deliver value to the people who already know you, and give an entrance point to your potential audience."
"The power in vulnerability is sharing things that will also help other people in their journey and adding value."
Listen to Learn
00:25 Getting to know Sean McCabe, Rapid Five Questions
04:22 Sean's business journey
09:30 The evolution from hand lettering to online course creation
16:07 Supercharge Your Writing - who is it for and what problem does it solve?
17:15 Is it okay to talk more about yourself?
22:08 Understanding the "open loop" strategy
24:12 Why is it important to learn/write to sell?
28:38 Sean's tips in creating effective messaging
36:51 Supercharge Your Writing - course structure and modules
38:05 Where students get stuck and how Sean supports them
40:10 Choosing your business model: access vs ownership
50:01 Exciting things coming up from Sean McCabe, website and social media links
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