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Lylo: A New Era of Eco-Friendly Laundry Innovation with Paramveer Bhachu & Joanna Power
Join Ian Peterman as he explores the innovative journey of Joanna Power and Paramveer Bhachu, co-founders of Lylo. Find out how a university project during the COVID-19 pandemic led to the creation of an eco-friendly, portable washing machine designed to save water by reusing shower water. The co-founders share their development process, from prototyping to market testing, and discuss the diverse applications of their product in settings like boating, camping, and potentially developing countries. They highlight the design considerations that make Lylo not only functional but also psychologically appealing to consumers.
Notable Moments:
00:25 From Shower Thought to Sustainable Solution
02:12 Development Journey: Prototyping and Feedback
03:36 Exploring Potential: Beyond the Student Market
04:57 The Science of Shower Water Recycling
06:55 Branding and Market Strategy: Building a Community
09:21 Design Insights: Psychology Meets Functionality
20:31 Looking Ahead: Commercialization and Impact
About Paramveer Bhachu & Joanna Power:
Paramveer is a brand designer based in London known for pushing boundaries and maintaining optimism in the face of challenges. He strives to design solutions that have a tangible, positive impact. In his previous roles, he has utilized his research, development, and design skills to identify a business' precise needs, managing projects in branding, marketing, packaging, and industrial design.
Joanna, the founder of Lylo, is a graduate of Product Design Engineering from Brunel University London. She is an Innovation Graduate Consultant at Anglian Water's @One Alliance.
Learn more about Paramveer Bhachu & Joanna Power and Lylo:
https://lyloproducts.co.uk/
https://www.instagram.com/lyloproducts/
https://www.linkedin.com/company/lyloproducts/
https://www.linkedin.com/in/pbhachu/
https://www.linkedin.com/in/joanna-power-ab7b02151/
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
View all episodes
By Ian Peterman
5
44 ratings
Join Ian Peterman as he explores the innovative journey of Joanna Power and Paramveer Bhachu, co-founders of Lylo. Find out how a university project during the COVID-19 pandemic led to the creation of an eco-friendly, portable washing machine designed to save water by reusing shower water. The co-founders share their development process, from prototyping to market testing, and discuss the diverse applications of their product in settings like boating, camping, and potentially developing countries. They highlight the design considerations that make Lylo not only functional but also psychologically appealing to consumers.
Notable Moments:
00:25 From Shower Thought to Sustainable Solution
02:12 Development Journey: Prototyping and Feedback
03:36 Exploring Potential: Beyond the Student Market
04:57 The Science of Shower Water Recycling
06:55 Branding and Market Strategy: Building a Community
09:21 Design Insights: Psychology Meets Functionality
20:31 Looking Ahead: Commercialization and Impact
About Paramveer Bhachu & Joanna Power:
Paramveer is a brand designer based in London known for pushing boundaries and maintaining optimism in the face of challenges. He strives to design solutions that have a tangible, positive impact. In his previous roles, he has utilized his research, development, and design skills to identify a business' precise needs, managing projects in branding, marketing, packaging, and industrial design.
Joanna, the founder of Lylo, is a graduate of Product Design Engineering from Brunel University London. She is an Innovation Graduate Consultant at Anglian Water's @One Alliance.
Learn more about Paramveer Bhachu & Joanna Power and Lylo:
https://lyloproducts.co.uk/
https://www.instagram.com/lyloproducts/
https://www.linkedin.com/company/lyloproducts/
https://www.linkedin.com/in/pbhachu/
https://www.linkedin.com/in/joanna-power-ab7b02151/
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!