Lyn Wineman opened up the 2025 OnBrand Conference in Omaha last month with her talk, “The Invisible Problem: What’s Really Holding You Back – and How to Fix It.” Her talk, covering the importance of branding, was a great way to start a conference on, well, branding.

We talk about signs of a bad brand, a few red flags in a potential new project, and branding.

We also discuss her “Agency for Change” podcast, and her book, “Untangling Spaghetti: A Branding Fable.”

A big thanks goes out once again to the groups behind the OnBrand Conference – AAF Nebraska, AMA Lincoln, AMA Omaha, and PRSA Nebraska.

Enjoy.

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