Meet Lynda Resnick, co-chairman of Roll International Corp, the company behind POM Wonderful, Fiji Water, Cutie oranges and Teleflora bouquets.Lynda is a sharp marketer who has a rich history of branding commodities and creating amazing value for the companies she's touched.Her new book, "Rubies in the Orchard: How to Uncover Hidden Gems in Your Business" is half marketing genius and half auto-biography of an amazing billionairess.Suz and Lynda talk Social Object Theory as it relates to her hit product at the Franklin Mint - her Jackie O Pearls. Hear about her grand scheme for an integrated television, real world and online promotion called "Teleflora Presents America's Favorite Mom." Find out where she's taking the POM brand with POMx. And listen to her stories about saving rainforests, creating the first carbon-negative beverage product and how she's built solar manufacturing plants and LEEDS-certified schools for her employees.Lynda is a artists turned marketer who has had the incredible luck and skill to take some simple products and turn them into powerhouse brands.She wants to be remembered professionally as "a mentor who helped others define their mission in life and go for it." Let Lynda inspire you today. Listen now.