Lynette Tremblay, former COO of Invest Alberta, shares insights on economic development strategies for cities, states, and countries looking to attract business investment. In this episode, we chat about a few topics:

• The importance of talent attraction and retention policies that focus on company culture and values rather than treating people like commodities
• Diversifying Alberta's energy sector into renewable energy, clean tech, hydrogen, carbon capture, and critical minerals
• Leveraging Alberta's expertise in sustainable resource development to provide emissions reduction solutions globally
• Ag tech innovations happening in Alberta like meat packaging technology to keep meat fresh for 2 years and plant-based proteins
• The concept of circular economy and the symbiotic relationships between companies reusing each other's waste and byproducts
• The value of targeted strategic partnerships that align with a region's authentic strengths and specializations
• Cool innovations Lynette has seen like stingless bees, mushroom protein mimicking meat, and unexpected partnerships between Alberta and Brazil
• The need for better storytelling to inspire youth, retain talent, and shift outdated perceptions of Alberta

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