In this second part of our conversation, Lynnette shares her research on virtual identity, social media, and how people identify with their avatars. She mentions the implications of having online identities and the perks and issues of free speech. We then talk about hitting the share button and the problems with privacy, getting meaningful content in the marketplace of ideas and why bad ideas spread faster. We also talked about the needed marriage of ethics and persuasion, the problem with Google search engine and the responsibility of social media platforms. We then finished off with the importance of reimagining society and giving yourself space to be messy and creative in this crazy pandemic times.