This week, Jeff is talking with David Farmer and Shane Benson of the Launch Youniversity team about a hard-hitting topic: Chick-fil-A BBQ Sauce. At Chick-fil-A, David is responsible for Menu Strategy and Shane is over Customer Experience. In July of 2016, David and his team were developing ways to freshen up their BBQ Sauce by launching a new recipe. They followed the steps of The Pathway to Launch Sequence and successfully validated the new product in test locations. Everything pointed to a successful launch. But what happens when your launch doesn't go the way it's supposed to? Listen to Episode 009 now.