You happen to find yourself on an elevator with a person of significance. You have a short amount of time to pitch them what you’re doing in a compelling way. How? Selling an idea in a very clear and concise manner, in a short amount of time, and inspire the person you’re pitching to take action. That, friends, is an elevator pitch. Whether you know that analogy, or this is the first time hearing about it, you’re elevator pitch matters. Good ideas die with bad communication. This episode is about finding, refining, and improving your elevator pitch.