We're talking brands in this episode: what they are, how we define them, and what it takes to build a remarkable brand.

Our creative team joins us to discuss our branding process. Welcome Lauren Goodman and Kendra Spaw! They let us in on their research strategies, brainstorming ideas, and what intangible elements go into making a solid brand.

To check out the case studies we talked about in today's episode, go to http://thelyst.com/blog/case-studies/ to find all of our past work and successes.