When a sold-out show has empty seats and scalpers are selling choice tickets for an arm and a leg, it's hard on artists, fans, and everyone who counts on a live show to succeed. Lawrence Peryer, Chief Revenue Officer at Lyte, explains the live event ticketing landscape and how Lyte's ecommerce thinking is bringing it up to date. Find out how Lyte products help fans buy, exchange, and return tickets with ease, while artists and risktakers fill houses, hold on to revenue, and learn about their audience. What happens when you offer fans options like advance waitlists for tickets? What's the relationship between primary ticket sales and the secondary market? Learn how Lyte responded to pandemic shutdowns, and how fans are voting for hope with their wallets. Get the lowdown on Lawrence's career, from CD Universe to David Bowie's ISP/Fan Club Ultrastar to Live Nation to Lyte.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!