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M & A Minefields: What Advisors Miss in Tech Integrations | Linda Bready
What really happens when advisory firms merge—and the tech doesn’t play nice?
In this episode of The WealthTech Podcast, Mark Wickersham sits down with Linda Bready for a candid conversation about the real-world challenges advisors face during M&A activity and post-deal integration. With decades of experience navigating complex tech ecosystems, Linda shares her frontline perspective on why so many integrations fail—and what advisors need to know to avoid the common pitfalls.
The discussion dives into the cost of poor data, the disconnect between executive vision and operational reality, and the overlooked human element in tech transitions. Linda highlights practical lessons for advisors who are evaluating new platforms, merging firms, or onboarding clients from acquired books of business.
🎥 Watch on YouTube
About Linda Bready
Linda Bready is the president of CleverCX and founder of CleverX Consulting. A longtime innovator in financial services, she has helped shape the evolution of advisor technology and operations for more than two decades. She founded B-Ready Outsourcing, which was acquired by Envestnet in 2010, served in executive roles at FolioDynamix and Envestnet, and has consulted with industry leaders including Fidelity and eMoney. Today, she works with RIAs to improve operations, prepare for growth or acquisition, and lead successful post-sale transitions.
Company Overview
CleverX Consulting helps RIAs improve operations, strengthen teams, and prepare for M&A or growth—with a hands-on, practical approach that drives results.
CleverCX is transforming financial advice by seamlessly connecting investment products with simple financial planning, wrapped in an intuitive client experience.
About The WealthTech Podcast:
The WealthTech Podcast is bi-monthly family office technology and best practices focused podcast hosted by family office technology expert Mark Wickersham. Mark interviews the movers and shakers in the family office and wealth management industries sharing their years of experience and insights into the topics that are important to the industry. The podcast is produced by Brad Oliver.
The WealthTech Podcast is brought to you by the generous support of Asseta AI.
About Asseta AI
Asseta AI is The Intelligent Family Office Suite™, a purpose-built accounting and bill pay platform designed for family offices managing complex, multi-entity wealth. Asseta AI brings modern architecture and intuitive design to a market long underserved by traditional enterprise systems.
To learn more please visit www.asseta.ai
Disclaimer
The information provided on The WealthTech Podcast is for informational and educational purposes only and should not be construed as financial, legal, or investment advice. All opinions expressed by guests and hosts are their own and do not reflect the views of their employers, affiliated organizations, or sponsors.
The WealthTech Podcast makes no representations as...
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By Mark WickershamWhat really happens when advisory firms merge—and the tech doesn’t play nice?
In this episode of The WealthTech Podcast, Mark Wickersham sits down with Linda Bready for a candid conversation about the real-world challenges advisors face during M&A activity and post-deal integration. With decades of experience navigating complex tech ecosystems, Linda shares her frontline perspective on why so many integrations fail—and what advisors need to know to avoid the common pitfalls.
The discussion dives into the cost of poor data, the disconnect between executive vision and operational reality, and the overlooked human element in tech transitions. Linda highlights practical lessons for advisors who are evaluating new platforms, merging firms, or onboarding clients from acquired books of business.
🎥 Watch on YouTube
About Linda Bready
Linda Bready is the president of CleverCX and founder of CleverX Consulting. A longtime innovator in financial services, she has helped shape the evolution of advisor technology and operations for more than two decades. She founded B-Ready Outsourcing, which was acquired by Envestnet in 2010, served in executive roles at FolioDynamix and Envestnet, and has consulted with industry leaders including Fidelity and eMoney. Today, she works with RIAs to improve operations, prepare for growth or acquisition, and lead successful post-sale transitions.
Company Overview
CleverX Consulting helps RIAs improve operations, strengthen teams, and prepare for M&A or growth—with a hands-on, practical approach that drives results.
CleverCX is transforming financial advice by seamlessly connecting investment products with simple financial planning, wrapped in an intuitive client experience.
About The WealthTech Podcast:
The WealthTech Podcast is bi-monthly family office technology and best practices focused podcast hosted by family office technology expert Mark Wickersham. Mark interviews the movers and shakers in the family office and wealth management industries sharing their years of experience and insights into the topics that are important to the industry. The podcast is produced by Brad Oliver.
The WealthTech Podcast is brought to you by the generous support of Asseta AI.
About Asseta AI
Asseta AI is The Intelligent Family Office Suite™, a purpose-built accounting and bill pay platform designed for family offices managing complex, multi-entity wealth. Asseta AI brings modern architecture and intuitive design to a market long underserved by traditional enterprise systems.
To learn more please visit www.asseta.ai
Disclaimer
The information provided on The WealthTech Podcast is for informational and educational purposes only and should not be construed as financial, legal, or investment advice. All opinions expressed by guests and hosts are their own and do not reflect the views of their employers, affiliated organizations, or sponsors.
The WealthTech Podcast makes no representations as...