In the final part of our course with Ida Serneberg, Silvija asks Ida the burgeoning question: How to set up a digital marketing campaign designed to succeed? Ida explains all the components that are essential in building a successful campaign and the importance of having a solid infrastructure. She uses our company Lørn as a case study and takes Silvija through all the building blocks of successful marketing. 

— Define your creatives! 

You will learn about: 

Twin profiles 

Practicalities 

Added value 

Benefits 

Recommended literature 

How Not to Plan by Binet and Carter (2018) 

Hosted on Acast. See acast.com/privacy for more information.