So when I first got into MLM I had no clue what to do, and that's why MLMs typically have some type of quick start program to get people started in the business, well I attended this a few weeks after joining the company because they had it once every other month or something and basically in the quick start training what happened was we went in at 9AM and they started going through the business, the comp plans and allll the boring details and then explained what the MLM did and they gave us some scripts and ways to pitch and talk to people and after they gave us these scripts and pitches they made us get out our phones and go through the contacts and made us write down 25 people that we are either good friends with or related to and then they said "Ok so now that we have these lists and scripts put together, you guys can do it in here, go into the hallway, go out to your car, do whatever makes you feel most comfortable and call these people and follow the scripts." So I went out to my car got everything together and booked about 12 appointments and went on them and didn't make any money yet because I needed 3 packets completed to move onto the level where I get paid commissions, which is a whole other story about how they sort of set us up for failure but then the guy mentoring me, he's an awesome guy and actually got me into the mindset of sales and marketing and learning all of this stuff, he told me that the way to make money in this MLM is recruit and have your downline do the work and book the appointments for you and there were other people I knew that were in this MLM that were in my social group that were doing pretty well, they weren't the ones that recruited me because I thought this was a job opportunity not an MLM when I went to the hotel meeting but what I noticed was everybody was posting the same thing and saying the same script on facebook and other social medias… And everybody was saying they'd get someone a cheaper deal than the other and I started doing it too because from what I could tell, they were making good money doing it… Till I started doing it and realized they were only making a couple bucks per sale and then when people joined they were getting them in at the lowest level so I figured out they were making like an extra $200 a month after paying for all these home meetings and stuff and in the back of my head I was like there is no way to 1) make this duplicable or 2) make any freaking money off of this…

I thought to myself: I'm getting scammed! And that's what sort of lead me to quit trying to pitch my MLM on the first go around because I couldn't make any money or stand out the way they were teaching me…

So when I started getting into sales and marketing and learning I figured out that this situation I was in where everybody is selling the same product or opportunity, it's all cut from the same cloth, it's cookie cutter and its all the same sales pitch and sales script they call this a red ocean. Essentially what they said in the book was that mostly any business nowadays is in a red ocean and they are all competing on price, and these businesses, including you in your MLM is essentially selling a commodity so the cheapest person or the best person wins the customer.

dan kennedy quote: "If you can't be the lowest, there is no strategic advantage to being "second" cheapest."

• Explain on how amazon can beat anybody in pricing, people like Walmart are trying to compete and can't because of overhead of storefronts

And they went into how to stand out from the competition and I remembered learning this from reading the book a year ago and when I joined my MLM I started using this to my advantage and what I learned was that since everybody is selling the same thing I had to create something unique, instead of selling the same product or same opportunity and racing to the bottom on price, I needed to start selling a solution and solving their problems so that's what I am starting to do is NOT following the MLM script or sales messages, I started creating a success path – a form of accountability to follow for my downline to use and succeed with, and I offer them all kinds of other things to help them stand out from everybody else selling the same thing as them – and so far it's worked, I just launched it initially for that 2 week period but I shut it off and am now doing a 30 day challenge to see if I can get this recruiting and product funnel out the door making positive cash flow within the first 30 days so I don't have to come out of pocket to get my business going.

Anyways, The main idea of this episode is for you to stand out, you need to create an offer and I just wanted to share that with you guys, so go do some detective work like I did and find out what the top MLMer in your industry is doing and if you find it let me know and just shoot me a facebook message or something about what the top MLMer in your industry is doing, I've most likely seen it before or seen something similar to it so just send them my way and I can do a critique or something of it on the podcast!

So start brainstorming ways you can add on value to your product or opportunity so you don't have to discount on price, because essentially, when you discount on price you are swimming in a red ocean and when you're swimming in a red ocean there's hungry sharks like the top MLMers that will come and either out pitch or out value you and take your customers.

Anyways that's all I've got for this episode, hope it finds you well, don't forget to leave a review and also submit some questions so I can get those answered and help you guys succeed, I also remember mentioning that I'm only doing this once or twice a week but I think I'm going to try something crazy and release an episode daily so keep tuned in and I'll make sure you are being successful in your company. That's all I've got for ya though, I will see you on the next episode! Bye!