Podcast host Adam Forziati introduces our theme this month: intent-driven marketing, and the tactics B2B marketers need to be successful in the tech industry.
Main Interview(s): Christian Selchau-Hansen, Founder & CEO of enterprise software company Formation.ai, speaks to the state of intent-driven marketing tactics in the B2B space.
Industry News: Editors from our integrator- and IT-facing sister sites share their biggest pieces of channel news and their significance to tech marketers
Market Research: Adam shares a key piece of market research that will help you better-target technology buyers.
Podcast host Adam Forziati introduces our theme this month: intent-driven marketing, and the tactics B2B marketers need to be successful in the tech industry.
Main Interview(s): Christian Selchau-Hansen, Founder & CEO of enterprise software company Formation.ai, speaks to the state of intent-driven marketing tactics in the B2B space.
Industry News: Editors from our integrator- and IT-facing sister sites share their biggest pieces of channel news and their significance to tech marketers
Market Research: Adam shares a key piece of market research that will help you better-target technology buyers.