M365 Show Podcast

M365 Telemetry: Useless Noise or Pure Gold?


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Have you ever stared at a mountain of Microsoft 365 audit logs and wondered, ‘Is any of this actually useful, or am I just drowning in digital noise?’ You’re not alone. Today, let’s crack open some doors most admins just peek through—tying together Azure AD logs, Teams data, and SharePoint metrics. By the end, you’ll see how these scattered points actually fit together, and why you might be missing signals hiding in plain sight.The Noisy Data Trap: Why Most M365 Telemetry Gets IgnoredLet’s be honest: when you first open the Microsoft 365 admin portal, it looks like someone dropped a bucket of telemetry across your screen. Activity feeds, usage charts, audit logs, and security reports all fighting for your attention. Maybe you’re on the clock because leadership wants proof that you’re getting value from all those E5 licenses, or compliance is breathing down your neck to catch risky sign-in attempts. So, you scroll. A little Teams activity graph here, a spike in SharePoint access there, endless columns of who-clicked-what and when. Pretty soon, it all starts to blend together—just another layer of static humming in the background while you’re trying to grab something, anything, that matters.If you’ve spent more time chasing your own tail in those activity reports than actually stopping a problem or optimizing spend, you’re definitely not alone. There’s this pressure—you’re supposed to justify cost, spot red flags, and prove you know what’s happening in your environment. But when you’re buried under a landslide of log entries, staring at default dashboards that only seem to surface “how many Teams meetings happened last week,” it’s hard to know where to look first. Most admins treat these tools like a box to tick or a fire drill to run only after something goes wrong. You take a quick glance, maybe at licensing usage or mailbox growth, and then move on. Advanced capabilities like auditing file access patterns or threat detection alerts? Often ignored unless you’re troubleshooting or prepping for an audit.The bigger issue here isn’t that telemetry is missing. If anything, Microsoft is providing too much—it’s more data than most teams can process. And even though all these charts and logs should feel empowering, in practice, it’s more like white noise. The disconnect comes from the way these tools are designed to show you a piece, never the whole puzzle. Each metric sits in its own silo. One window reveals Teams meeting counts, another buries you in SharePoint file downloads. But they don’t talk to each other, so what you miss are the actual connections between these metrics that reveal how your organization is working—or not working.For example, maybe you spotted a sudden jump in Teams activity last Tuesday, right after an all-hands announcement. So you pat yourself on the back for increased engagement. What you don’t see—unless you’re toggling between dashboards—is that at the same time, Azure AD sign-ins spiked for temporary contractors, and one of your SharePoint sites had a weird burst of downloads. Default dashboards don’t highlight those patterns together; they sit in separate tabs, waiting for someone to fit the pieces. So while you think you’ve captured the full picture, there’s a strong risk that major blind spots are hiding right behind your best guesses.And let’s talk about the reality of information overload. There’s plenty of research out there on how IT teams end up stuck, paralyzed because there are simply too many signals and not enough context. Gartner has found that when admins are presented with endless dashboards and disconnected streams, their confidence in data-driven decisions actually drops. Forrester’s recent reports show that cognitive fatigue sets in fast—when every dashboard is shouting at you, those signals blur, and it’s easy to stay reactive instead of proactive. There’s a term for it: decision paralysis by data. Admins know the tools exist, but the sheer volume of telemetry tricking your brain into feeling busy, while masking the stuff you really need to notice.It’s pretty easy to blame the data. But the truth is, M365 telemetry is only as useful as the relationships you build from it. If you treat audit logs, sign-in reports, and usage data as isolated checkboxes, all you’ll ever see is noise. The moment you start thinking about “what’s really connected here?” things shift. The gold isn’t buried in the amount of telemetry Microsoft delivers—it’s in how you connect the dots across multiple services and moments. That’s what turns static into signals.I can’t even count the number of stories I’ve heard where someone trusted a single usage report, never thought to connect it with licensing or feature adoption trends, and ended up wasting thousands on seats that nobody touched. The story usually goes something like this: leadership wants proof that Teams is being adopted, so the admin runs a usage report that says “X number of users signed in this month.” But nobody checked which features they used or whether those users ever left the default chat. So the business thinks they’re covered, the licenses stay paid, and the real opportunity to train people or optimize spend just floats away. All because no one mapped those data points together.The noisy data trap is real. But once you start looking for relationships—how a spike in sign-ins relates to file downloads, or whether inactive licenses line up with certain usage dips—suddenly, those raw logs become a goldmine. The best admins aren’t scrolling for vanity metrics. They’re cross-referencing, layering data, and flagging gaps that would slip right past a standard report. So, what does it actually look like to weave these separate signals together and spot the patterns that matter? That’s where things really start to get interesting.Hidden Connections: Mapping Telemetry Across M365 ServicesEver tried actually stacking up Azure AD sign-in logs with Teams chat patterns and SharePoint site usage, just to see if anything jumps out? Most people don’t. The tools pretty much encourage you to check one report, glance at another, and then move on. So you miss what’s right between the lines. Most organizations run separate audits for each service—security checks in Azure AD, adoption numbers in Teams, storage reports for SharePoint. You fix what looks broken in each silo, but the interesting stuff, the things that could save you days of chasing false leads or uncomfortable “we got breached” calls, just gets missed.Here’s why that habit sticks around: each of these telemetry feeds seems complicated enough by itself. You figure a spike in SharePoint downloads is just somebody backing up a site, or a drop in Teams calls means folks are in the office again. But let’s say you look at them side by side—suddenly, the narrative shifts. Maybe those SharePoint downloads line up perfectly with high-risk logins from Azure AD, but because you're looking at two different tabs, the red flag never waves. There’s a real risk when analysis stays siloed. Imagine a legit attack: Azure AD logs catch someone hammering passwords at 2am. Security team says it’s under control. Meanwhile, SharePoint has suspicious downloads—one right after each failed login. Nobody puts it together because your audit routines run on different days, managed by different IT folks. The result? You get a bunch of “everything looks fine” emails right until the data loss report lands.That’s where ‘telemetry triangulation’ comes in. Think of it like using at least three streams of telemetry at once—never relying on a single dashboard to tell you the story. Say you notice a spike in failed Azure AD sign-ins for a subset of users. Alone, that might be chalked up to password resets or travel. But if the same users suddenly show zero Teams activity and a sharp dip in SharePoint site visits, what’s that really telling you? It hints at a group locked out, deliberate account misuse, or even a forgotten deprovisioning step after a round of layoffs. Single sources stay ambiguous. It’s only when the patterns reinforce each other—a trio of oddities stacking up—that you get the clarity to poke deeper.Take an enterprise that actually ran this play. They tracked sign-in activity but layered on Teams feature adoption logs—so not just who logged in, but which buttons they ever clicked. It turned out users were logging in daily but never touching advanced Teams features like breakout rooms or app integrations. The organization assumed everyone was collaborating at full tilt. In reality, users stuck to basic chat while richer tools gathered dust. By mapping usage across both systems, IT traced the issue to a missing round of training—something a single usage report never would have flagged.It doesn’t end at security or adoption. Combine Exchange Online’s message trace logs with Teams activity, and suddenly you see why project conversations stall. Maybe users are still defaulting to email, even for quick-fire updates. The message trace data will catch big threads and reply-all storms, while Teams logs register near zero messages. That’s a recipe for bottlenecks, not to mention compliance headaches if critical project conversations are split across two tools. The opposite problem pops up too: Teams could have a flurry of messages, but Exchange shows minimal follow-up, hinting at information getting lost or missed deadlines brewing.Another connection that’s easy to overlook is license assignment versus true site usage. It’s classic to see hundreds of SharePoint sites spun up after a big rollout, with E5 licenses assigned “just in case.” Fast forward a few months—only a tiny fraction of those sites are being accessed, while the monthly bill holds steady. Line up your license logs next to site usage, and you spot pockets of waste that no one would pay attention to if looking in isolation. These aren’t just anecdotes; organizations that regularly map these relationships are the ones that catch risks and cost leaks long b

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M365 Show PodcastBy Mirko