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Ma11: Month-End for October 2020 (Part 2)

Margin by Retraice1

On data, questions, knowables and knowns.

Air date: Wednesday, 4th Nov. 2020, 1 : 55 PM Pacific/US.

Data is deceptive

You can't have a lot, but not perceive anything. You can know things that aren't in your data. And you can want to know more, and want to have more. But the data by itself is screaming at you—deceptively.

Our data

The more independent sources, the better. But bringing them together is work.

What's clear to us about our business 1. Attention is finite. 2. Minutes go down, show count goes up 3. Count goes up, production time goes up 4. All shows → downloads 5. Some shows → organic search and/or shares 6. Downloads ≠ listens 7. Listeners ≠ customers 8. Retraice average: 250/10 = 25 (probably lower because of initial tests) 9. Margin average: 189/10 ≈ 19 10. Notes average: 204/20 ≈ 10 Our key questions

1. What data should we want?
2. What data do we have?
3. Over time, will the show-download rate be the best measure?
4. More shows better podcast

   - Shorter shows same quality (more researched?, less time consuming for listener)

   - Quality can't dip.

   - Do customers want daily?

5. Does country matter, or is it just interesting?

   - Well, international payments are on via Stripe, so intl is the same as US(?)

   - Country only matters if subscription rates vary by country, or some other thing related to revenue varies.

6. Does platform matter?

   - What would we change if one platform were performing better? They're all free.

   - If we could measure platform conversion, platform might matter.

You can adapt our specifics

We expect you'll be able to adapt these specifics to your own, different business. Write to us if you have details or questions.

References

1https://www.retraice.com/margin