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Ma18-NOTES.pdf
(The below text version of the notes is for search purposes and convenience. See the PDF version for proper formatting such as bold, italics, etc., and graphics where applicable. Copyright: 2022 Retraice, Inc.)
Ma18: The Website
Margin by Retraice^1
Projects can be like climbing sand dunes.
Air date: Monday, 10th Oct. 2022, 1:00 AM Eastern/US.
Why I do this
`Peak-endian-ism' is a mashing together of peak-end (a cognitive bias) and `big/little-endian', a computing term.
Entrepreneurs have higher rates of mental problems.^2
Two purposes of this segment
First, just to do it, to get publishing up and running again. The website (mostly) has been the holdup.
Second, to explain the website. Because it seems like building our own website is a failure to `keep the main thing the main thing'.^3
Side note: If you like the first version of your business, if you're not embarrassed by it, you launched too late.^4
Why the website?
Premise 1: Retraice should publish daily.
Premise 2: Retraice is going to be a one-man shop for a while.
Conclusion: Retraice needs to control its own website.
This is because automation is key, and website control is necessary for automating: 1. content distribution; 2. content repair; 3. content improvement.
In addition to these points, controlling the website is good for business continuity and survival in the worst-case scenarios of the future.
The sand dunes
I've had to learn an f-ton of stuff to do this website. Every time I get to the top of a sand dune, I see there's another one yet to climb.
But it takes motivation to go fast. My motivation comes from publishing. So we've had a chicken-egg problem for a while: to publish is to get motivation, but to build the website takes time away from publishing, so building the website has been slow. Surely we're at the last sand dune now....
_
References
Kerrest, F. (2022). Zero to IPO. McGraw Hill. ISBN: 978-1264277667. Searches: https://www.amazon.com/s?k=9781264277667 https://www.google.com/search?q=isbn+9781264277667 https://lccn.loc.gov/2021050578
Norris, D. (2014). The 7 Day Startup: You Don't Learn Until You Launch. Dan Norris. ISBN: 978-1502472397. Searches: https://www.amazon.com/s?k=978-1502472397 https://www.google.com/search?q=isbn+978-1502472397
Footnotes
^1 https://www.retraice.com/margin
^2 Kerrest (2022) p. 169.
^3 Kerrest (2022) p. 7.
^4 Norris (2014) Dan Norris quoting Reid Hoffman, p. 154.
View all episodes
By Retraice, Inc.(The below text version of the notes is for search purposes and convenience. See the PDF version for proper formatting such as bold, italics, etc., and graphics where applicable. Copyright: 2022 Retraice, Inc.)
Ma18: The Website
Margin by Retraice^1
Projects can be like climbing sand dunes.
Air date: Monday, 10th Oct. 2022, 1:00 AM Eastern/US.
Why I do this
`Peak-endian-ism' is a mashing together of peak-end (a cognitive bias) and `big/little-endian', a computing term.
Entrepreneurs have higher rates of mental problems.^2
Two purposes of this segment
First, just to do it, to get publishing up and running again. The website (mostly) has been the holdup.
Second, to explain the website. Because it seems like building our own website is a failure to `keep the main thing the main thing'.^3
Side note: If you like the first version of your business, if you're not embarrassed by it, you launched too late.^4
Why the website?
Premise 1: Retraice should publish daily.
Premise 2: Retraice is going to be a one-man shop for a while.
Conclusion: Retraice needs to control its own website.
This is because automation is key, and website control is necessary for automating: 1. content distribution; 2. content repair; 3. content improvement.
In addition to these points, controlling the website is good for business continuity and survival in the worst-case scenarios of the future.
The sand dunes
I've had to learn an f-ton of stuff to do this website. Every time I get to the top of a sand dune, I see there's another one yet to climb.
But it takes motivation to go fast. My motivation comes from publishing. So we've had a chicken-egg problem for a while: to publish is to get motivation, but to build the website takes time away from publishing, so building the website has been slow. Surely we're at the last sand dune now....
_
References
Kerrest, F. (2022). Zero to IPO. McGraw Hill. ISBN: 978-1264277667. Searches: https://www.amazon.com/s?k=9781264277667 https://www.google.com/search?q=isbn+9781264277667 https://lccn.loc.gov/2021050578
Norris, D. (2014). The 7 Day Startup: You Don't Learn Until You Launch. Dan Norris. ISBN: 978-1502472397. Searches: https://www.amazon.com/s?k=978-1502472397 https://www.google.com/search?q=isbn+978-1502472397
Footnotes
^1 https://www.retraice.com/margin
^2 Kerrest (2022) p. 169.
^3 Kerrest (2022) p. 7.
^4 Norris (2014) Dan Norris quoting Reid Hoffman, p. 154.