(The below text version of the notes is for search purposes and convenience. See the PDF version for proper formatting such as bold, italics, etc., and graphics where applicable. Copyright: 2022 Retraice, Inc.)

Ma19: The Toolchain

Margin by Retraice^1

A wandering look at the details behind the website project.

Air date: Thu, 13th Oct. 2022, 1:20 AM Eastern/US.

Preliminaries

I'm tired because I'm shifting my sleep schedule for the business (again).

local-STEPS and server-STEPS

You write code in one place and then run it, ultimately, in another. These places are computers.

But this is not a tutorial.

Heat-mapping the duration of steps

I recently started timing each step in the production process. The initial findings confirm common sense: the long-duration tasks are brain-heavy tasks, as it should be.

Distribution is the kingdom

It might turn out to be that building the website is not important to the daily publishing pace. Even so, it will be important to scaling the distribution, repair and improvement of content. Content is king, but distribution is the kingdom.^2

The psychology of previous investments

I get this phrase from James Howard Kunstler.^3 It's synonymous with the `sunk-cost' fallacy. As applied here, it is a warning that we should not, no matter how tempting it is to do so, continue work on the website unless it remains, in the present, a rational allocation of new resources. I.e. we shouldn't finish a project just because we've started it.

_

References

Thompson, D. (2017). Hit Makers: The Science Of Popularity In An Age Of Distraction. Penguin Press, Kindle ed. ISBN: 978-1101980347. Searches: https://www.amazon.com/s?k=9781101980347 https://www.google.com/search?q=isbn+9781101980347 https://lccn.loc.gov/2016043453

Footnotes

^1 https://www.retraice.com/margin

^2 Thompson (2017) p. 8.

^3 https://en.wikipedia.org/wiki/Psychology_of_previous_investment